Wednesday, July 28, 2010

With Zuckerberg Gone Android, Will Facebook Get Better Mobile Apps?

Android users, rejoice! Facebook CEO and co-founder Mark Zuckerberg will now be forced to feel your pain.

The Android app for Facebook could be charitably described as less functional than the iPhone app. We’re sure there are good reasons for this, the greatest of which is likely market share. With iOS-running phones composing more than half of all smartphones, according to recent research, it’s in Facebook’s best interest to focus on this segment first.

Still, for the ever-growing number of Android device users who also would like a little Facebook mobile action, the pared-down feature set of Facebook for Android makes us feel neglected — the redheaded stepchildren of Facebook mobile users. But now that “Zuck” is one of us, all that’s about to change… right?

Historically, Facebook has made fairly few gestures toward the Android platform. It launched its official Android app last fall and rolled out an SDK for Android devs just a couple months ago.

But Facebook’s iPhone work, which began with an official app launch in the summer of 2008, has been nothing short of fantastic. iPhone users can chat, watch videos and more all from within the app. Recent patents suggest even deeper app/hardware integration. And the app keeps up with Apple’s iOS updates, too.

For reference, we polled Twitter users on what they specifically would change or what they currently dislike about Facebook’s Android app.

The app’s notification system was by far the most-cited annoyance. Another common complaint was the app’s redirects to Facebook’s mobile touch site rather than having more in-app functionality. Users are having a hard time clicking and launching the links posted by their friends, let alone sharing links and items. One user said he’d like to have an easier way to view Pages, and several noted the lack of Facebook Chat features, which the iPhone app does have. Also, a few folks complained that the app is slow and prone to frequent crashes.

As a personal aside, and with my heartfelt apologies to the developer team working on Facebook’s mobile offerings, I have never found that the usefulness of the Facebook for Android app outweighed the frustration of trying to use it, and I’ve lately avoided using the app altogether.

So, returning to our original question: Will Mark Zuckerberg like the taste of his own dogfood? And if he doesn’t, will Android app users see fast-tracked changes and upgrades to the Facebook for Android application?

That’s really not a question we can answer, unfortunately. While we’d love to optimistically assume that Zuckerberg will find the current version of Facebook for Android as tedious and troublesome as some of its users clearly do, we can’t assume that he’ll demand immediate fixes and all Facebook’s other development will be sidetracked accordingly. But we are certain that Zuckerberg will continue to do what’s best for Facebook as a business, something he’s excelled at consistently.

We’ve reached out to Facebook for comment, but in the event that our questions aren’t answered, we’ll still be keeping an eye out for any releases to this particular application.

And hey, Mark, welcome to “the dark side,” and enjoy your new phone!

Posted via Mashable!

Posted via email from Lost Among the Trees

No comments:

Post a Comment